Squarespace Website Optimization + SEO + UX Cleanup for Psychotherapy Practice

I own a small psychotherapy practice with an existing Squarespace website that is already established and performing reasonably well in search.

I am not looking for a full redesign or rebuild. I like the current branding and overall look of the site.

I am looking for an experienced Squarespace professional who can help improve the website’s organization, user flow, SEO, and conversion paths while preserving the parts that are already working well.

Current website:

Main priorities

Improve overall website flow and navigation

Clean up page structure and organization

Improve on-page and local SEO

Review headings, page titles, meta descriptions, URLs, image alt text, and internal linking

Improve calls-to-action and make it easier for visitors to know where to go next

Improve mobile usability

Identify outdated, repetitive, or unnecessary content

Help better integrate and increase visibility for a second clinician within the practice

Preserve existing strong-performing content and current search rankings

Make the site easier to maintain going forward

Additional page development

There are also several pages that are incomplete or still need to be created. I would like help building and organizing these pages within the existing Squarespace design and branding, including:

A dedicated provider page for our second clinician

Professional Services page

Resources page

Any additional incomplete or missing pages identified during the website review

I would like someone who can take the existing website style, practice information, and overall content direction and turn those into polished pages that fit naturally with the rest of the site.

The practice is growing, and one of my main goals is to maintain my current founder presence while creating stronger visibility and clearer pathways for our second clinician, who currently has greater availability.

I am looking for someone who is comfortable providing both strategy and implementation, including making thoughtful recommendations and helping carry them through without needing extensive step-by-step direction.

Ideal experience

Squarespace

On-page SEO

Local SEO

Website audits

UX / website flow

Conversion optimization

Service-based businesses

Experience with healthcare, mental health, or professional service websites is a plus.

Please include

2–3 examples of Squarespace websites you have worked on

Brief description of your SEO experience

How you would approach improving an established website without disrupting existing rankings

Whether you handle both recommendations and implementation

Whether your proposed scope includes building the new/incomplete pages described above

This is a refinement, expansion, and optimization project — not a full website redesign.

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