Social Media Marketing Strategy Intern, Spring 2027

About the position

Disney Consumer Products is seeking a Social Media Marketing Strategy Intern to support its marketing team in developing social media content for Disney consumer products. The intern will contribute creative ideas for audience-targeted social accounts, including parent-focused and young adult audiences, and work across social platforms. The role includes hands-on content creation, participation in marketing ideation and planning, and helping build social communities. The intern reports to the Manager, Social Media Marketing Strategy. This is a full-time, six-month internship in the Glendale, California area, running from January 2027 through June 2027. The intern must be available Monday through Friday for 40 hours per week and maintain a consistent, reliable work schedule. They must provide their own housing and reliable transportation to and from work. An electronic portfolio or social media link must be included as a URL on the resume.

Responsibilities

  • Develop and analyze social content concepts for Disney products and social platforms.
  • Capture and edit content, producing multiple deliverables each week.
  • Build social platform communities by engaging with content and connecting with followers.
  • Provide knowledge of Gen Z trends and perspectives.
  • Participate in team discussions and help develop social media plans and calendars.
  • Develop influencer lists for product gifting opportunities.

Requirements

  • Be actively engaged across a wide range of social media platforms and understand content formats, platform functionality, and current trends.
  • Have experience creating content.
  • Be able to creatively improve social content formats.
  • Have partnership and relationship skills.
  • Have experience using and creating content for TikTok.
  • Be creatively minded and able to inspire creative teams.
  • Be enrolled in an accredited college or university and pursuing a degree while taking at least one class at the time of application, or currently participating in a Disney College Program or Disney Internship.
  • Be at least 18 years old and have unrestricted work authorization.
  • Be available Monday through Friday, 40 hours per week, for the duration of the internship, with a consistent, reliable schedule.
  • Provide housing for the duration of the program and have reliable transportation to and from work.
  • Include an electronic portfolio or social media URL on the resume.
  • Be a junior or senior in college and pursuing a degree in Marketing, Communications, Public Relations, Design, or a related field (preferred).

Nice-to-haves

  • Experience and proficiency with Adobe Creative Cloud, including Photoshop and Illustrator.
  • Previous experience with social marketing for entertainment brands or experiences.
  • Previous work experience in marketing strategy, consumer packaged goods, an advertising agency, or brand management.

Benefits

  • Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, depending on the level and position offered.
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