Social Media Marketing Specialist

<p>If you are an experienced Social Media Marketing Exec/Paid Media Specialist/Campaign Manager, we have a new role we would like to discuss with you.</p><p><br></p><p>This is a permanent, in-house position based in Upminster, Essex, with five days per week on site. It is not an agency or remote role.</p><p><br></p><p>A fast-growing business in a regulated consumer services sector is seeking an experienced Meta Ads specialist to own and scale high-volume paid social lead generation. This in-house role suits someone comfortable with significant budgets, daily optimisation and disciplined, data-led decisions.</p><p><br></p><p>What you'll do:</p><p><br></p><ul><li>Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram.</li><li>Build campaign structures for volume and performance, including testing frameworks, budget allocation and scaling rules; manage audiences, retargeting, exclusions and funnel segmentation.</li><li>Optimise against CPL, CPA, conversion rates, lead-quality indicators and agreed commercial targets.</li><li>Run creative testing across angles, hooks and formats, translate results into briefs, and make daily data-led changes to stabilise and improve performance.</li><li>Maintain tracking and attribution hygiene across events, Meta Pixel/Conversions API where applicable, UTMs and landing-page signal quality.</li><li>Own daily/weekly reporting covering pacing, spend, CPL/CPA, trends and test results, using simple dashboards or spreadsheets.</li><li>Identify risks and opportunities early, including scaling headroom, creative fatigue, rising costs and audience saturation.</li><li>Work with internal stakeholders so lead flow aligns with operational capacity and commercial objectives.</li><li>2+ years' hands-on experience managing Meta paid social campaigns end to end.</li><li>Clear evidence of managing £100,000+ monthly Meta ad spend.</li><li>A proven record of running and scaling performance-led lead-generation campaigns.</li><li>Strong command of Meta Ads Manager, including objectives, optimisation events, placements, budgeting and bid approaches.</li><li>Confidence owning the numbers and turning performance data into action: what changed, why and what happens next.</li><li>Clean reporting habits and a disciplined testing mindset, including stopping underperforming activity quickly.</li><li>Comfort working to daily optimisation expectations in a fast-moving, commercially driven environment.</li><li>Regulated or compliance-sensitive sectors, such as financial services, claims or insurance.</li><li>Lead-quality feedback loops, post-lead metrics and downstream performance indicators.</li><li>Strong direct-response creative judgement and clear stakeholder communication.</li></ul><p><br></p><p><br></p>

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