Short-Form Video Strategist (Instagram Reels)

About the Job

Vroom Media Group is hiring a Short-Form Video Strategist to build our founder's personal brand on Instagram Reels, from concept to hook to final edit.

Vroom Media Group is a direct-response marketing and lead generation agency. We run Meta ad campaigns for financial advisors and insurance agents, and a client acquisition service for coaches, consultants, and agency owners. Our founder, Allan Khazak, is a CPA turned agency CEO and the author of The Growth Ceiling.

We're making a heavy, sustained push on Instagram Reels. We need someone who has repeatedly made Reels break out of the follower base and reach cold audiences, and who can turn a founder's expertise into content people actually stop scrolling for. This is not a YouTube role and not a "post and hope" role. You'll own the Reels engine: strategy, scripting support, editing, publishing, and learning from the numbers every week.

Ideal Candidate

Strategy

  • Build and own a Reels content strategy for a B2B founder brand: content pillars, recurring formats, posting cadence, and a 30-day rolling calendar.
  • Study what is working on Instagram right now (formats, hooks, audio, pacing, trends) and adapt it to a business audience without making it cringe.
  • Turn Allan's expertise in marketing, client acquisition, and business growth into ideas that hook a cold viewer in the first 1 to 2 seconds.

Scripting and production

  • Write hooks, outlines, and talking points, and coach Allan on delivery, energy, and on-camera framing.
  • Plan efficient batch-filming sessions so one session produces 2 to 4 weeks of content.
  • Pull clips from longer content (podcasts, webinars, calls) when available.

Editing

  • Edit every Reel for retention: tight cuts, pattern interrupts, captions, B-roll, zooms, sound design, and on-screen text.
  • Deliver native 9:16 edits optimized for Instagram, with strong cover frames and captions that drive saves, shares, and DMs.
  • Produce 4 to 7 finished Reels per week once the system is running.

Publishing and optimization

  • Publish Reels, write captions and calls to action, and manage posting times.
  • Track performance weekly (views, 3-second hold rate, average watch time, shares, saves, follows, profile visits) and report what you'll change next.
  • Test hooks, formats, and lengths deliberately, then double down on winners.



Job Requirements

You have a track record on Instagram Reels specifically, and you can show it.

Required experience

  • 2+ years creating and editing short-form video, with Instagram Reels as your primary platform.
  • A portfolio of Reels you personally strategized and edited, including multiple Reels that reached 100,000+ views, ideally on accounts under 50,000 followers.
  • Proof you grew an account, not just made one hit: before-and-after follower counts, reach, or engagement from Instagram Insights.
  • Experience making talking-head or founder-led content perform, not only trend, lifestyle, or entertainment content.
  • Fluency in a professional editor such as Premiere Pro, Final Cut Pro, DaVinci Resolve, or CapCut Pro, plus caption and motion-graphics tools.

Skills we'll test for

  • Hooks: you can explain why a hook works and write ten options for one idea.
  • Retention editing: pacing, cuts, and visual changes that keep viewers past the 3-second and 50% marks.
  • Platform knowledge: you understand how Instagram distributes Reels (sends, saves, watch time, non-follower reach) and how that has changed recently.
  • Analytics: you read Instagram Insights and turn the numbers into concrete next steps.
  • Taste: you know the difference between content that feels native to Instagram and content that feels like an ad.
  • Speed and reliability: you hit a weekly publishing schedule without being chased.

Nice to have

  • Experience growing founder, coach, consultant, or agency brands in the B2B or business-education space.
  • Experience repurposing Reels for LinkedIn video, where our ideal clients spend their working hours.
  • On-camera direction experience: you've helped non-creators look natural and confident.
  • Basic filming and lighting skills for in-person or remote shoots.
  • Familiarity with turning organic winners into Meta ad creative.
  • Based in or near the Greater Toronto Area, or working in Eastern Time.

This role is not a fit if

  • Your experience is mainly long-form YouTube, or you mostly re-cut horizontal video into vertical.
  • Your portfolio is templated edits with no strategy behind them.
  • You can't share real numbers from accounts you've worked on.
  • You need a detailed brief for every video. We want someone who brings ideas, not just executes them.
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