[Remote] Marketing Automation Strategist

Note: The job is a remote job and is open to candidates in USA. reputed company is a leading player in the entertainment and content-creation industry, seeking a Marketing Automation Strategist. This role is crucial for enhancing customer engagement and revenue growth for the Michigan Lottery’s iLottery program by developing scalable, data-driven customer journeys.


Responsibilities

  • Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program
  • Act as the primary point of accountability for lifecycle automation performance and scalability
  • Partner with marketing and business leaders to define lifecycle priorities and automation opportunities
  • Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences
  • Leverage predictive modeling and advanced personalization features to drive engagement and retention
  • Configure and manage complex triggers, segmentation logic, and multi-step customer journeys
  • Complete promotional and bonus campaigns within automation workflows
  • Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization
  • Identify and resolve automation risks and technical limitations
  • Enforce QA, testing, and launch standards for all automated campaigns
  • Build and complete A/B and multivariate tests to continuously improve performance
  • Monitor and report on important metrics, translating results into actionable insights

Skills

  • Bachelor's degree in Marketing, Business, Communications, or a related field
  • 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles
  • Proven hands-on experience with reputed company Engagement or a similar platform
  • Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation
  • Demonstrated experience owning lifecycle or CRM performance metrics
  • Proficiency with reputed company features such as weblayers and in-app messaging
  • Experience with Jinja or similar templating logic for dynamic personalization
  • Strong analytical skills to synthesize data into insights and recommendations
  • Excellent communication and collaboration skills
  • Highly organized and diligent, with the ability to manage multiple high-impact initiatives
  • Self-directed and reputed company, growing in a hybrid, cross-functional team structure

Benefits

  • Comprehensive benefits package, including health, dental, and vision insurance
  • Paid time off
  • 401(k) plan with employer matching

Company Overview

  • At reputed company, we’re transforming the world of online gaming, iLottery and entertainment. It was founded in undefined, and is headquartered in Sydney, New South Wales, AU, with a workforce of 1001-5000 employees. Its website is

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