Product Marketing Specialist – Switchboards
Job Description:
- Drive the growth and market success of low-voltage switchboards in the U.S.
- Translate customer insights into product strategy, positioning, launches, and sales enablement
- Partner with Product Management, Sales, Engineering, Manufacturing, Pricing, and Marketing
- Develop and execute the U.S. product marketing and growth strategy for low-voltage switchboards
- Align global strategy, business objectives, customer needs, and market opportunities to drive order growth, market share, and customer experience
- Serve as the commercial interface across customers and cross-functional teams
- Translate voice-of-customer and field insights into prioritized product requirements, roadmaps, and initiatives
- Lead annual marketing, business planning, and go-to-market execution for new products, enhancements, and lifecycle changes
- Develop positioning, messaging, launch readiness, communications, training, documentation, digital tools, and performance improvement plans
- Equip Sales teams with product and application expertise, technical and commercial training, tools, materials, guidance, and ongoing support
- Report to the Product Marketing Manager
Requirements:
- Bachelor’s degree in Electrical Engineering, Marketing, Business, or a related field
- Minimum of 8 years of experience in electrical products, product management, product marketing, engineering, or sales
- Understanding of the US construction and industrial electrical market, including switchboards, engineered power-distribution solutions, electrical distributors, contractors, consultants, and end users
- Ability to translate complex technical capabilities into clear customer value propositions, commercial messaging, training, and sales tools
- Strong analytical and business-case development skills
- Ability to use market, financial, operational, and customer data to recommend priorities and actions
- Demonstrated ability to influence and coordinate cross-functional teams, including Product Management, Sales, engineering, manufacturing, supply chain, pricing, communications, and digital-tool teams
- Ability to travel up to 30%
- Candidates must already have work authorization that would permit them to work for ABB in the US
- Experience with SAP, Salesforce, Power BI, product configurators, and product lifecycle or roadmap-management tools is preferred
Benefits:
- Choice between two medical plan options: a PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D – 100% employee paid up to maximums
- Short Term Disability – up to 26 weeks – Company paid
- Long Term Disability – 60% of pay – Company paid; ability to “buy-up” to 66 2/3% of pay
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
- Paid Parental Leave
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
- 11 paid holidays
- Vacation under a permissive time away policy for salaried exempt positions
- Remote work model
- Short-term incentive plan/annual bonus
