Lead Consumer Marketing Specialist

Job Description:

  • Partner with the Marketing Manager on execution planning, quarterly goal-setting, and strategy
  • Drive consumer engagement, shop traffic, and business KPIs
  • Collaborate with Product and internal and external partner teams on co-branded consumer marketing materials
  • Develop, maintain, and distribute marketing assets and toolkits for partners and RepairPal Certified shops
  • Write and publish consumer-facing content across blog, email, print, social, and web channels
  • Build, manage, and optimize data-driven HubSpot email campaigns using segmentation, automation, A/B testing, and reporting
  • Monitor and report campaign effectiveness
  • Use performance data to refine strategies and improve results across channels
  • Track marketing trends, automotive industry developments, and the competitive landscape

Requirements:

  • 4+ years of experience in digital marketing, focused on consumer-facing campaigns, performance measurement, and deadline-driven execution
  • SaaS background preferred
  • Ability to develop effective B2C marketing strategies and compelling consumer-focused content
  • Exceptional writing, storytelling, and communication skills
  • Experience producing brand-aligned, multi-channel content and adapting tone and style for different audiences
  • Basic visual design skills
  • Proficiency in HubSpot for email marketing, automation, list segmentation, CRM management, and reporting
  • Strong computer skills, including Google Suite, Salesforce, and related marketing tools
  • Understanding of email, social media, SEO, CTAs, customer journey mapping, and channel-appropriate content
  • Ability to balance strategy and execution, collaborate with stakeholders, and adapt based on feedback
  • Highly organized and detail-oriented; able to manage multiple projects independently in a remote work environment
  • Background in or enthusiasm for the automotive industry and automotive technology is a plus
  • Portfolio showcasing professionally executed marketing materials, including published work for real brands with measurable audience engagement and business impact
  • Ability to travel up to 30% of the time

Benefits:

  • Full medical, vision, and dental effective the first day
  • 15 days PTO, increasing with 2+ years of tenure
  • 12 paid holidays plus one floating holiday
  • Up to 14 weeks of parental leave
  • Monthly wellness subsidy
  • Work from home reimbursement
  • Flexible spending account
  • 401(k) retirement savings plan
  • Employee stock purchase plan
  • Benefits may also be offered
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