Head of Product Marketing

Amplitude is the leading AI analytics platform, helping over 4,700 customers—including Atlassian, Burger King, NBCUniversal, and Square—build better products and digital experiences. With powerful AI Agents embedded across our platform, teams can analyze, test, and optimize user experiences faster than ever. Ranked #1 across multiple categories in G2’s Winter 2026 Report, Amplitude is the best-in-class solution for product, data, and marketing teams. Learn more at amplitude.com.

As an organization, we deliver for our customers by living our values. We operate from a place of humility, take ownership of problems and successes, approach challenges with a growth mindset, and put our customers at the center of everything we do.

About The Role & Team

We’re looking for a Head of Product Marketing to define how Amplitude brings its multi-product portfolio to market. You’ll shape the narrative across our analytics platform, Statsig, and our proactive Agents—creating a clear, differentiated story while helping each product win with its target audience.

This is a player-coach role. You’ll set the strategy and operating model for Product Marketing while staying close to the work: shaping positioning, leading major launches, co-building AI loops to deliver customer and competitive insights, and partnering with Product, Engineering, Sales, and Marketing.

You’ll join at an important moment for the portfolio, as Amplitude expands beyond analytics and into experimentation to support the future of product development and iteration. If you’re excited by the opportunity to shape the story and market, build the team, and build an AI native PMM org, you’ll feel right at home.

As a Head of Product Marketing, you will:

  • Define Amplitude’s product narrative and positioning: Own the overarching product marketing strategy and point of view across our multi-product portfolio, including analytics, Statsig, and proactive agents. Develop a differentiated point of view and way to bring the company’s worldview to life, staying close to how teams at all stages of maturity curve are building.

  • Lead GTM strategy for major products and launches: Partner with Product and Engineering to bring new products and capabilities to market—from positioning and messaging to launch strategy, enablement, customer proof, and adoption. Set a creative approach that caters to the audience, market, and maturity of each product.

  • Build and coach a high-performing AI native PMM function: Set the team’s priorities, operating cadence, and bar for quality while developing PMMs into stronger strategists and storytellers.

  • Turn customer and market insight into strategy: Develop a deep understanding of our customers, competitors, and market dynamics. Bring those insights back to Product, Engineering, and GTM to influence the product and experiments.

You’ll be a great addition to the team if you have:

  • You’re a player-coach by nature—you can set strategy and lead a team, but you’re equally comfortable writing the positioning, building the narrative, jumping into a customer conversation, or helping shape a demo.

  • You have an AI-native mindset and a point of view on how AI is changing products. You build yourself and have a vision for how PMM should be structured around AI.

  • You’re an exceptional multi-audience storyteller. You can make a complex technical product compelling to an engineer, useful to a product leader, and strategically important to an executive.

  • You are high agency. You don’t wait for the perfect brief or a fully formed playbook; you push your team to make the first draft, test it with customers, learn quickly, and keep improving.

  • You thrive in ambiguity and change. You’re comfortable operating at the intersection of Product, Engineering, Sales, and Marketing, and you know how to create clarity when the product and market are still evolving.

At a minimum, you need to have:

  • 10+ years of product marketing experience, including significant experience leading product marketing strategy for technical, enterprise, SaaS, developer, data, or AI/ML products.

  • Experience leading and developing a product marketing team, while maintaining a strong track record as a hands-on individual contributor.

  • Demonstrated success defining product positioning, messaging, GTM strategy, and major product launches across a multi-product portfolio in complex or rapidly evolving markets.

  • Experience partnering closely with Product, Engineering, Sales, Customer Success, and executive leadership to drive cross-functional alignment and business outcomes.

  • Strong technical product marketing experience, with the ability to quickly understand complex systems (data, analytics, AI/ML, or developer platforms), build credibility with engineering teams, and translate technical capabilities into clear, differentiated market narratives.

Our values:

At Amplitude, our values guide how we show up for one another and for our customers:

  • Humility: We operate from a place of empathy and openness, seeking to understand many points of view.

  • Ownership: We take the initiative to solve problems that drive our shared company success.

  • Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.

  • Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

  • Excellent ​Medical, ​Dental and ​Vision insurance coverages, with 100% employer-paid premiums for employee Medical, ​Dental,​ ​​​​​​​​Vision on select plans

  • 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually

  • Flexible time off, ​p​aid holidays, and more

  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more

  • Excellent Parental benefits including​:​ 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support

  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions

  • Employee Stock Purchase Program​ (ESPP)

Other fun facts about Amplitude:

  • Our customers love us! They’ve said we’re the #1 product analytics solution for 23 quarters in a row on G2.

  • We care a lot about product innovation. We’ve made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.

  • We invest in our people. We offer mentorship programs, management training, and wellness initiatives.

  • We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.

  • We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.

  • We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.

  • Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.

This role is eligible for equity, benefits and other forms of compensation.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado. Colorado range: $285,000 – $427,000 total target cash (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals who will work for Amplitude in New York City. New York City salary range: $317,000 – $476,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $317,000 – $476,000 total target cash (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude in California outside of the San Francisco Bay Area. California salary range: $285,000 – $427,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state. Washington salary range: $285,000 – $427,000 total target cash (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington only: unlimited PTO, 10 to 13 holidays annually (will vary), medical dental and vision PPO and CDHP plans. Finally, a company sponsored 401(k) retirement plan.

Our values:

At Amplitude, our values guide how we show up for one another and for our customers:

  • Humility: We operate from a place of empathy and openness, seeking to understand many points of view.

  • Ownership: We take the initiative to solve problems that drive our shared company success.

  • Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.

  • Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.

We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and well-being of our Ampliteers.

Some of our benefit programs include:

  • Excellent ​M​edical, ​D​ental and ​V​ision insurance coverages, with 100% employer-paid premiums for employee Medical, ​Dental,​ ​​​​​​​​Vision on select plans

  • 401(k) retirement plan with an employer match of up to 1% of your eligible pay each pay period up to $2,000 annually

  • Flexible time off, ​p​aid holidays, and more

  • Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (quarterly), new hire home office equipment, and much more

  • Excellent Parental benefits including​:​ 12 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support

  • Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy sessions

  • Employee Stock Purchase Program​ (ESPP)

Other fun facts about Amplitude:

  • Our customers love us! They’ve said we’re the #1 product analytics solution for 23 quarters in a row on G2.

  • We care a lot about product innovation. We’ve made significant investments in talent and infrastructure to build the most powerful AI analytics platform on the market.

  • We invest in our people. We offer mentorship programs, management training, and wellness initiatives.

  • We give back to our communities. We give every Ampliteer a charitable giving grant and paid volunteer time off.

  • We were founded in 2012, went public via a direct listing in September 2021, and are now trading under the ticker $AMPL.

  • We’re a global and fast-growing team! We have employees around the world and offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and Tokyo.

  • Our mascot is Data Monster, who loves to chow down on numbers, charts, and graphs. Nom nom.

By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.

Back to blog

Other Jobs To Apply

No other job posts for this day.

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...