Fractional E-Commerce Lead – Shopify

Job Description:

  • Work directly inside a custom, layered Shopify theme (Liquid, JS, CSS, JSON templates) to build, troubleshoot, and improve site functionality.
  • Diagnose and resolve product display, metafield, and schema issues (e.g., bundle/PDP configuration conflicts) quickly and independently.
  • Build and QA promotional mechanics: GWP setups, BOGO logic, discount configuration, and landing pages, ahead of key promotional windows.
  • Manage the app ecosystem: install, configure, troubleshoot, and evaluate Shopify apps, and flag conflicts before they hit the live site.
  • Maintain clean documentation and SOPs so the theme and its logic are legible to the next person, not just to you.
  • Work closely with the EVP of Brand & Digital to shape and sequence technical priorities, bringing your own point of view on what should happen and how.
  • Flag technical constraints, trade-offs, and platform risks early and in plain language, so decisions can be made quickly.
  • Support promotional and launch calendars with reliable, on-time technical delivery.
  • Serve as a technical sounding board for the connected commerce strategy development (loyalty, personalization, subscription, data unification).

Requirements:

  • Deep, demonstrable expertise in Shopify Liquid theme development — comfortable inside complex, heavily customized or multi-layered themes, not just out-of-the-box builds.
  • Strong working knowledge of Shopify APIs, metafields, apps, and the Shopify Plus feature set.
  • 5+ years of hands-on, technical ecommerce execution (not primarily strategy or account management).
  • Proven ability to own execution independently in a fast-moving DTC environment with minimal oversight.
  • Clear communicator who can explain technical tradeoffs to non-technical stakeholders without over-explaining.
  • Comfortable in a fractional or contract structure, managing priorities across a defined scope of work.
  • A track record of finding a way around a blocker rather than stopping at it, and a preference for shipping and testing over endless planning.

Benefits:

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