Digital Engagement Executive (12 Months Secondment)

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues.

The candidate will co-lead all Digital Engagement initiatives, launches and capabilities to help drive Cardmember digital-first servicing behaviour and improve our overall Marketing efficiency. They will improve the Cardmember digital experience and report on UK Cardmember comms performance, championing best practise and great customer outcomes.

The role requires the successful candidate to able to develop strong relationships with local product owners, marketing colleagues, CEN, EDDS and central capabilities, as well as manage creative agencies.

How will you make an impact in this role?

• Managing launch and implementing digital & app enhancements to UK Cardmembers
• Overseeing and optimising Amex Chatbot and App Search services, alongside their marketing strategy to drive heightened automated response and self-serve content rates
• Planning and executing Cardmember communications to promote digital enhancements and drive increased digital feature engagement, managing creative development and production with agencies and internal processes
• Understanding, analysing and presenting digital & Chat performance to wider teams and senior leadership
• Managing the UK Cardmember marketing internal Communications Calendar process and Trigger Email Ongoing Management processes, working with relevant stakeholders to ensure our cardmember communications are accurately planned and recorded.
• Leading the education, awareness and championing of channel best practise and optimal performance in customer marketing channels – analysing results, compiling reports, and regularly sharing content to empower marketers to improve their communications.
• Help support multiple projects which look to improve our overall Cardmember reach, including but not limited to – marketing opt-ins, drive to digital via MYCA & App marketing, ad-hoc Comms Effectiveness improvement projects.

Minimum Qualifications:

• The successful candidate will be highly professional, confident and personable with high-levels of energy and proactive attitude.
• They must demonstrate an ability to organise and prioritise in a fast-paced environment and be able to manage multiple projects and deadlines simultaneously.
• Strong relationship management skills and ability to influence and collaborate to drive mutual business outcomes
• A passion for digital and marketing and the ability to leverage marketing principles to meet customer needs
• An inquisitive, keen learner with interest in helping to shape Digital features for the UK
• Analytical, with a strong attention to detail. Possess the ability to review multiple data points and performance results to draw conclusions and recommendations
• Previous experience executing customer marketing communications across all BTL channels – including email, app and web with subject matter expertise in marketing delivery tools and processes
• Confident written and verbal communicator with the ability to have a strong voice at the table with a wide range of stakeholders, leveraging strong organisational skills and structured mindset to support and educate stakeholders

Non-considerations for sponsorship: Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones\' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities