Brand Marketing & Insights Specialist

<p>In this role, you will partner cross-functionally and help pull in the right individuals from different disciplines to ensure all integrated campaigns are being thought through and executed holistically – optimizing paid and organic channels and touch points with our target audiences. You will operationalize brand positioning and communicating campaign architecture with cross-firm teams. You will be the point of contact for brand health tracking vendor, ensuring reporting is happening on time, and providing them with the necessary assets and details. You will collaborate with key stakeholders to determine objectives for marketing programs/campaigns and manage workflow accordingly between stakeholders, internal creatives, and external agencies. Supporting the Head of Brand Campaigns, you will develop presentations that are inspiring and insightful, using data to strengthen POV and provide strategic clarity.</p><p>McKinsey & Company is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.</p>

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